It has been sixty years this year since Azrom started its operations in greenhouse building, making it one of the oldest operators from Israel. “Our goal is creating a farm that helps the grower in the long term. The opposite of one size fits all”, Fany Baluka with Azrom laughs. “It’s a matter of learning all about the data from a project: the crop, the weather, the goals of the company. Starting from this information a project will start.